Local SEO basics that move the needle.
Local search rewards businesses that are consistent, relevant and trusted. You don't need an agency retainer to get the basics right, and a well-built directory listing covers several of them in one go.
- 01
Consistent name, address, phone
Search engines cross-check your business details across the web. Keep your OZFINDA profile identical to your Google Business Profile and website.
- 02
A relevant, crawlable citation
Your profile links to your website from a category page in your industry. That's a citation search engines can follow.
- 03
Structured data, done for you
Each profile publishes LocalBusiness schema covering your name, address, services and ratings, so search engines can parse it without guessing.
- 04
Reviews that count
On paid plans, customers can leave reviews on your profile, and those ratings show up in its structured data.
How it works
- 1.Settle on one exact version of your business name, address and phone.
- 2.Use it on your website, Google Business Profile and OZFINDA listing.
- 3.Ask happy customers for reviews and keep your services current.
Questions
- Does a directory listing help SEO?
- A relevant, accurate listing gives you a consistent citation and a link to your website. It supports your local SEO but won't replace your own site and Google Business Profile.
- How long does local SEO take?
- Usually weeks to months, depending on competition in your area. Consistency and reviews build up over time.
- What does the DR number on listings mean?
- It's the Ahrefs Domain Rating of the business's website, a rough measure of how strong its backlink profile is.
- Do you offer done-for-you setup?
- The Premium plan includes Google Business and social profile setup along with a dedicated account manager.
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